Unifictional.

06 · Landscaping

Landscaping Marketing: Seasonal Demand, Visual Proof

Landscaping demand arrives in waves and the transformations are dramatic enough to sell themselves — provided anyone can find you when the season turns. Timing and visual proof carry this trade.

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Built around water.

Luxury pools and spas, designed and built in Seattle.

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What is different about selling landscaping.

Landscaping marketing is defined by seasonality and by unusually strong visual before-and-afters. Search demand spikes in spring and again in early autumn, so visibility has to be built in the off-season to capture it. Design-build and maintenance are effectively two different businesses with different buyers and should be marketed separately. Transformation content performs better here than in almost any other trade because the change is immediate and obvious.

01

Demand is sharply seasonal

Searches spike in spring and again before autumn. Rankings take months to build, so the work that captures the spring rush happens in winter. Marketing only during the busy season is the most common mistake in the trade.

02

Design-build and maintenance are separate businesses

A $40,000 patio installation and a recurring mowing contract have nothing in common — different buyers, different searches, different proof. Mixing them on one site weakens both.

03

Transformations are exceptionally persuasive

Few trades produce such immediate visual change. Before-and-after content performs well organically and is the strongest social material in residential construction.

04

Neighbourhood clustering is real

One visible project generates neighbour interest. Yard signs, local social targeting, and service-area pages built around actual neighbourhoods compound this effect.

Built to look like you, not like a template.

One client, start to finish: Metal Planet, a family metal shop in Kent, WA. Their steel, their sparks, their orange, on every page and every screen.

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Every page written and laid out for you

We research the business, write every page and lay it out on the grid. Then it goes live, and you tell us what to change.

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Metal craft built to last.

Custom railings · Driveway gates · Steel structures

One design system, every page

Fonts, colours, buttons and spacing set once for the brand and carried across every page, so the gallery looks like the quote page looks like the home page.

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Film, not stock photos

Metal Planet opens on their own welder in a cloud of blue sparks. Every site we build opens on something that moves.

The Metal Planet homepage on a desktop

Right on every screen

Refined for the phone first, because that's where a homeowner finds you, and then for the desktop where they compare you.

The Metal Planet homepage on a phone

Set in Metal Planet's own face and colours. Every capture is the live site.

The searches your next job starts with.

We build the pages that answer these, because a single services page can't rank for any of them.

  • landscaping companies near me
  • backyard landscaping cost
  • paver patio cost [city]
  • landscape design [city]
  • retaining wall contractors near me
  • front yard landscaping ideas
  • lawn care services [city]

The parts of the system that matter most in landscaping.

Where the first dollar goes, and why.

Get started
  1. 01Website Design & BuildFast, premium websites built to make your company look credible and convert visitors into calls.
  2. 02Search VisibilityShow up when local customers search for your services — and give them a reason to choose you.
  3. 03Google Business ProfileOptimized maps presence with the reviews, photos, and details that win the click in your area.
  4. 04Lead SystemsSmart forms and quote requests that turn website traffic into real, contactable leads.

One studio

The website, the search visibility, the content, and the lead flow under one roof.

A page for every town

Every service and every town you actually want work in gets its own page.

Reported in jobs

Booked jobs and calls, not impressions.

Priced at checkout

The number is on screen, with no sales call to sit through.

8
services under one roof
$59
to see your whole new site first

A person answers.

Nothing here is sold on a call, but every question gets a straight answer, usually the same business day. Call, text or email, or send it from the contact page.

Questions?Call (971) 895-4257Text usUnifictional@gmail.com

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